Sugar dating websites aim to connect attractive, young women and men, known as ‘sugar babies’, with older, wealthy men known as ‘sugar daddies’. The websites claim sugar babies can receive thousands of pounds in cash each month, as well as luxury gifts, and the right sugar daddy can even introduce them to a world of business opportunities. In this programme, presenter Tiffany Sweeney meets 18-year-old Valentina, who has seven sugar daddies who each give her a monthly cash allowance, and goes undercover to find out for herself about the reality of sugar dating and the potential risks involved.
